Product Offerings
We strive to not only meet but exceed the evolving expectations of customers and consumers around the world by providing a dynamic and diverse portfolio of food products. As dietary preferences shift and production capabilities improve, we are continuously exploring ways to offer high-quality, nutritious, and responsibly made options that deliver value through both taste and purpose.
Our approach
Our approach to product development is rooted in empowering informed choices, understanding consumer trends, listening to customer feedback, and anticipating the future of food. We embrace innovation as a core driver of growth and sustainability and continuously invest in research and state-of-the-art technology to meet the evolving needs and preferences of customers and consumers worldwide.
Transparent Labeling and Marketing
GRI 417-1, FP8
We are dedicated to providing clear, accurate, and transparent information on our product labels and in our marketing materials, empowering consumers to make informed choices based on their health and dietary preferences.
We assure that the nutritional and ingredient information on our product packaging complies with local, national, and industry regulations, such as those established by the Food Safety and Inspection Service (FSIS) division of the United States Department of Agriculture (USDA) and the National Health Surveillance Agency (ANVISA) in Brazil. By using standardized nutritional panels, along with plain, direct, and clear language, we facilitate easy comparison between products, helping consumers better understand the nutritional content of the products they purchase.
Our labeling practices often go beyond regulatory requirements to align with customer targets and clearly communicate key nutritional characteristics and benefits to consumers. These may include:
- Allergen callouts (when not required by law)
- Health claims (e.g., no genetically modified organisms (GMOs), reduced sodium, natural, minimally processed, high protein content)
- Guidance on healthier preparation methods, such as air frying (versus frying in oil)
Marketing communications that are not on packaging are regulated by relevant government authorities, such as the U.S. Federal Trade Commission (FTC) and state competition and consumer communication laws. These communications undergo an internal review process that includes our marketing and legal teams to verify that the information shared with customers and consumers is authentic, accurate, and not misleading and that food claims comply with relevant regulations. We also work closely with numerous industry associations to stay informed about the latest issues and opportunities from a consumer, customer, and supply chain perspective.
Customer and Consumer Engagement
FP8
We prioritize consistent engagement with both customers and consumers to continuously evaluate if our products meet their evolving needs and expectations. We engage in ongoing dialogue through a variety of easy-to-use and regionally tailored communication platforms, organized by region, protein type, and stakeholder audience.
Across our business units, we work closely with our customers, and our dedicated sales representatives are available to offer them support as needed. Our sales teams maintain open, active channels of communication and frequently meet with customers in person to build strong relationships and understand their needs.
Many of our brands have dedicated websites where customers can create personalized accounts and access detailed information, including point-of-sale materials, packaging specifications, brand portfolios, premium programs, value-added products, food safety and quality documentation, and animal-raising practices.
To promote transparency and responsive service, we offer dedicated customer and consumer phone lines and email contacts. These channels enable our teams to monitor product feedback, respond to questions, track trends through a centralized database, and generate performance insights that are shared with internal stakeholders.
We also maintain brand-specific social media channels that provide consumers with a range of helpful resources, including recipes, nutritional information, and food safety handling guidelines. These platforms also keep both consumers and customers informed about relevant updates within our businesses and across the broader industry.
